3/3/2024 0 Comments Once in a lifetime photos![]() The ultimate target of an advertisement is to sell the product, but if you ask whether you can sell a product with the first thing that comes to mind, the answer is no. ![]() The two focally different photographs were to be arranged together so I wanted to see whether I could spin the two frames of the story together. As a matter of fact, to the side of the photograph, there is another completely opposite photograph arranged where the personality’s face is not shown clearly whereas the product is. For me it’s the result of my sincere pursuit of the theme. “It’s very unbalanced when you glance at it. Within is the sharply focused face of a TV personality holding the aforementioned product. One of those is of the advertising posters hung on trains in Japan composed only of a TV personality and the product in question, leaving only the profile and name of the product deliberately vague enough so it cannot be clearly read. Much of his work has the hidden ability to make people go “what’s that!” in an instant. These words come from one of the most talked about art directors at the moment, Koichiro Toda. That is what I believe to be an Art Director in advertising.” For me, it is to convey to others everything to do with what is being advertised through visuals. “It is probably difficult for the average person to interpret art. Even for those who have heard of an ‘Art Director’, surprisingly few people could perhaps accurately answer when asked what kind of work they do.
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